Google Ads works on a pay-per-click basis, meaning you only pay when someone actively clicks your advert and visits your website or calls your business.
The amount businesses choose to spend varies depending on their industry, location and how competitive the search terms are. Some businesses may start with a few hundred pounds per month, while others invest significantly more to generate a consistent flow of enquiries.
My role is to make sure your advertising budget is structured properly, targeting the right searches and continually optimising campaigns so your spend is working as efficiently as possible.
Before any campaigns go live, we discuss your goals, expected costs and what a realistic strategy looks like for your business.
The goal isn’t just to run adverts, it’s to build campaigns that generate real enquiries for your business.